Indiana Sinus Centers · ENT / Sinus
Reactivation round two: a second text, 11 more patients responded
July 6, 2026 by Andrew Bichey
Indiana Sinus Centers texted the 128 patients still dormant after round one. Eleven re-engaged, four more scheduled surgery, and all four round-one surgeries are confirmed on the calendar.
Welcome back. To recap the first case study post on this: in round one, Indiana Sinus Centers had 152 surgical candidates who started a consult, never submitted insurance when requested, and never scheduled. A single follow-up text saw 20 of them respond and four book appointments. Now I’m presenting the follow-up we promised: what a second text did with the 128 patients who were still quiet. We saw awesome results again! Eleven more responded.
Where round one left off
The first case study post covered 152 surgical candidates who hadn’t scheduled. One follow-up text re-engaged 20 of them and put four back on the surgery schedule. The other 132 never replied; 128 of them were still reachable by text. We said we would send a second message and report the numbers.
What we did in round two
Blue already knew exactly who hadn’t responded, so the second text went only to the patients still sitting in the dormant state. The message was shorter and lower-key than the first, a quick check on whether to keep the file open or close it out. Nobody who had already replied or booked got texted again, because the record knew to leave them alone.
Hi [First Name], Andrew at Indiana Sinus Centers. The only thing we’re missing to get you scheduled is your insurance. If you still want to come in, reply YES and I’ll resend instructions on how to get that over to us. If not, no worries at all.
What came back
Of the 128, 11 re-engaged. Four more scheduled. Five turned out not to be viable and were cleared. Two asked to be closed out. Fantastic!
What's next
117 patients still haven't answered either message. They get one more note, a short 'I'll close this out unless I hear from you,' and then we stop. We think three touches is the ceiling for this list, and knowing when to quit keeps the practice from nagging people who have already decided.
Frequently asked questions
- Why did fewer people respond to the second text?
The first message already captured the patients who were ready to move. A second touch reaches a smaller, harder-to-move group, so a lower response rate is expected and still worthwhile.
- What counts as an active lead?
A patient who was dormant for months and is now back in a live conversation with the practice, being worked toward a consult though not yet scheduled.
- Did the second text produce new surgeries?
Yes. Four more patients scheduled surgery, and the round also firmed up the four already booked in round one, including one that gained a confirmed date.
- How many touches make sense for a dormant list?
About three for a list this old. After a second follow-up, a short final note is enough. Beyond that, you are nagging people who have already decided.
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